We don't just make content.
We build technology, too.
Affect Lab is where the agency builds its own technology. Every tool made here runs on our own brands first, and only moves into client work once it has proven itself.
Most agencies buy their software off the shelf.
Bought-in tools run on someone else's rules. Their price and their roadmap are in someone else's hands.
We test on ourselves
Otoready and İxirgo are our own brands. A new system runs there first; a client's brand is not a test bed.
Repetitive work goes to machines
Planning, file management, reporting — every step where people aren't being creative gets automated. The hours we save go back into shooting and editing.
Less dependency
Off-the-shelf tools change their prices and their rules. When we write our critical workflows ourselves, we own the schedule.
Where we write code.
- 01
Video formatting
Footage is converted to Reels format with a single command. The original file is never touched; the output goes to a separate folder.
- 02
Multi-format output
A single image is automatically turned into six platform sizes, including square post, vertical post, story, LinkedIn and YouTube cover.
- 03
Subtitle generation
Turkish and English subtitles are generated from the shoot audio. Our own dictionary fixes spelling errors in brand and doctor names.
- 04
Privacy cleanup
GPS location and device data are stripped automatically from images and videos sent to clients; a clinic's address never stays embedded in a file.
- 05
Logo animation
A clean intro video is generated from the brand logo. If the contrast is too low, the render stops itself — the system won't let a logo disappear into its background.
We try it on ourselves first.
We're the first users of every new system. A client's brand is not a test bed — a tool only enters client work once it works in our own business.
Otoready
A long-term car leasing brand. Website, ad management and content production are all handled in-house.
İxirgo
One of the agency's own ventures; its content and advertising are run by the Affect team.
Is there work in your business that repeats itself?
If you're doing the same task by hand every month, there's probably a way to automate it. Tell us what you do and we'll see whether it can go.