Telling the story of a single campaign is easy. The hard part is running production for dozens of brands at the same quality, month after month. That's where an agency's real work shows.
100th anniversary film
The film made for the institution's centenary. Telling a hundred years of a national public institution in a single film shows how far the agency's production work has come.
These six steps start over every month. Not a line that speeds up for campaign season, but production that never stops.
Next month's content plan is built around the brand calendar and the key dates in its sector.
The plan goes to the brand for sign-off before anything is published. Expectations are settled before production starts.
Shoot days are scheduled and filmed on location by our own crew. No outside suppliers.
Video editing, graphic design and copy are finished within the same team.
Finished content goes to the brand as one batch; revisions are closed out at this stage.
Scheduled with date, time, platform and caption; performance is reported after it goes live.
The volume below isn't a campaign period — it's one month for one brand. It goes up depending on the package.
Let's look at your current accounts. In the first meeting we'll tell you where production is getting stuck and where your budget is going.